Recently I had the absolute pleasure of talking at the 2023 Northern Ireland Developers Conference.
My talk was titled “The Art of Bootstrapping: Focus on the things that REALLY matter” and took a look at what the priorities of a startup should be.
TL;DR: According to the data, startups spend too much time & resources on relatively unimportant things, compared to a lack of focus on product market fit. To get an idea of what “product-market fit” equates to in practice for startups, see the following advice from Andrew Gadzeki (founder of Acquire.com)
![](https://cdn.getshifter.co/8a02b8322c8339db67673735bae4923b9ee1696e/uploads/2024/02/1706709356325.jpg)
The NIDC is my favorite conference to go to for several reasons, but the main reason is that it is a conference by developers, for developers. Everyone is there to share or to learn. In the spirit of sharing, I wanted to share the slides from the talk in case they can help anyone else.